Imaginative branding strategies create unique distinction for this residential development in Australian's most competitive market place. Sugarcube & Honeycomb – the unique name came about from the masterplanned development's architectural features (architecture by award winning DKO). Accompanied by well executed visual identity and graphic elements, the campaign concept 'the sweet life' was distinctive and appealing to the inner west buyers looking to live an urban village lifestyle.
The result was a quick sellout of all terraces, followed by high demand of apartments. The campaign was the finalist of 2016 UDIA Award Excellence in Marketing.